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_______ is an impersonal form of communication which is paid for by the marketers to promote goods or services.

Solution

Correct Option: 3

Advertising is defined as an impersonal, paid form of communication by an identified sponsor to promote goods, services, or ideas. Personal selling is personal/face-to-face, sales promotion offers short-term incentives, and public relations builds goodwill. Hence, the answer is Advertising.

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