Skip to main contentSkip to solution

Arun, the sales manager ADL Ltd. sent an email to Varun, the marketing manager to share the proposed marketing strategies so that he can plan sale of products accordingly. In response, Varun emailed a detailed marketing schedule for the same.

Identify the type of communication taken place between Arun and Varun.

Solution

Correct Option: 3

Lateral or horizontal communication takes place between employees at the same hierarchical level, such as between a sales manager and a marketing manager. Both are managers of different departments at the same level, making this lateral communication.

Keyboard Shortcuts

  • Left arrow: Previous question
  • Right arrow: Next question
  • S key: Jump to solution
  • Q key: Jump to question