Arun, the sales manager ADL Ltd. sent an email to Varun, the marketing manager to share the proposed marketing strategies so that he can plan sale of products accordingly. In response, Varun emailed a detailed marketing schedule for the same. Identify the type of communication taken place between Arun and Varun.

Question

Option 1: Vertical - downward communication

Option 2: Vertical - upward communication

Option 3: Lateral communication

Option 4: Informal communication

AfterBoards · Accepted Answer

The answer is 'Lateral communication'. View full solution:

CUET Business Studies 2022 17 Aug Shift 1 PYQs

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