Business Studies

Marketing

Easy

Identify the component of marketing mix which is the single most important factor affecting the revenue and profits of a firm.

Product

Price

Place

Promotion

✅ Correct Option: 2

Price is the single most important factor affecting the revenue and profits of a firm because even a small change in price multiplied by the quantity sold has a direct, large impact on sales revenue and margin. Product, place, and promotion affect revenue indirectly through demand and cost, not as directly.

2026: 13 May Shift 1

The various functions performed by a package are as follows:

(A) Identification of the Product or Brand

(B) Product Protection

(D) Facilitating Use of the Product

Choose the correct answer from the options given below:

2025: 13 May Shift 2

"It is necessary to identify the needs of the customers and subsequently take various decisions for the successful marketing of products and services." This statement is related to which function of Marketing?

2025: 13 May Shift 2

Match List-I with List-II

List-I	List-II
Promotion Mix	Explanation
---	---
(A) Advertising	(I) Minimises Wastage of Efforts
(B) Sales Promotion	(II) Manages public opinion of an organisation
(C) Public Relations	(III) Encourages the buyers to make an immediate purchase
(D) Personal Selling	(IV) Enhances customer satisfaction and confidence

Choose the correct answer from the options given below:

2026: 20 May Shift 1

Which of the following statement is true?

2026: 21 May Shift 2

The Promotion Mix element of Marketing Mix includes:

A. Advertising

B. Branding

C. Sales promotion

D. Personal selling

Choose the correct answer from the options given below:

2026: 21 May Shift 2

Match the LIST-I with LIST-II

LIST-I (Marketing Management Philosophies)	LIST-II (Definition)
A. The Production Concept	I. Customers will not buy, or not buy enough, unless they are adequately convinced and motivated to do so.
B. The Product Concept	II. Focus on satisfaction of customer's needs is the key to the success of any organisation in the market.
C. The Selling Concept	III. Consumers would favor those products which were widely available at an affordable price.
D. The Marketing Concept	IV. Customers started looking for products which were superior in quality, performance and features.

Choose the correct answer from the options given below:

Identify the component of marketing mix which is the single most important factor affecting the revenue and profits of a firm.

Solution

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