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The level of production where the revenue from sales is equal to the cost of production and marketing is known as

Solution

✅ Correct Option: 3

The level of production where revenue from sales equals the cost of production and marketing is the break-even point.


At the break-even point:

Revenue = Total Costs

This means there is no profit and no loss. The business is simply "breaking even."


Consider a business that sells lemonade:

Costs (lemons, sugar, cups) = ₹500

Revenue from sales = ₹500

Since ₹500 = ₹500, the business has reached the break-even point.


Marginal cost refers to the cost of producing one additional unit, not the point where revenue equals total cost.

Fixed cost represents costs that remain constant (like rent or salaries), but this is only one component of total cost.

Fixed profit point is not a standard business term. At break-even, profit is zero, not fixed.


Therefore, the correct answer is Option 3 - the break even point.

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