CUET Business Studies PYQs

"The company has developed eco-friendly appliances with energy-efficient features and environmentally sustainable materials". Which element of the marketing mix is highlighted here?

The concept of marketing is based on the pillars arranged in the following sequence:

(A) Satisfying the needs of the target market better than the competitors

(B) Understanding the needs and wants of customers in the target market.

(C) Identification of the market or customer who is chosen as the target of a marketing effort.

(D) Development of products or services for satisfying the needs of the target market.

Choose the correct answer from the options given below:

When the demand of a product is inelastic, the firm is in a better position to fix: