In normal times, a vegetable exporter assumes that 20% of the produce sent in a container will perish by the end of the voyage to international markets, and he prices the sent vegetables at Rs 2L per ton to enjoy a 20% profit. Due to difficult shipping conditions now, he estimates that 50% of his produce inside the container will become unsellable, despite transport costs per container also increasing from Rs 2L to Rs 4L. If a container can store 10 tons of vegetables, what would be the new price he would ask (per ton) to retain his profit?
In normal times, a vegetable exporter assumes that 20% of the produce sent in a container will perish by the end of the voyage to international markets, and he prices the sent vegetables at Rs 2L per ton to enjoy a 20% profit. Due to difficult shipping conditions now, he estimates that 50% of his produce inside the container will become unsellable, despite transport costs per container also increasing from Rs 2L to Rs 4L. If a container can store 10 tons of vegetables, what would be the new price he would ask (per ton) to retain his profit?
Solution
A container holds tons of vegetables.
In normal times, perishes, so sellable quantity tons.
He sells at Rs L per ton, so:
Revenue L
Since this gives him a profit:
Total Cost L
This total cost includes transport (Rs L) and the cost of goods:
Cost of goods L
We separate these because transport cost changes in the new scenario, but the cost of goods stays the same.
In the new scenario:
- perishes → sellable quantity tons
- Transport cost rises from Rs L to Rs L
- Cost of goods remains Rs L
New total cost L
He still wants a profit, so:
Required revenue L
This revenue must come from just sellable tons:
New price per ton L
The new price he would ask is Rs L per ton.
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BMSAT Kozhikode 2025