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Match List I with List II

LIST ILIST II
A. Convenience productsI.Consumed in one or few uses
B. Shopping productsII.Brand loyality of the highest order
C. Speciality productsIII.Purchased frequently
D. Non durable productsIV.Buyers devote considerable time

Choose the correct answer from the options given below:

Solution

Correct Option: 1

Convenience products are purchased frequently (III). Shopping products require buyers to devote considerable time comparing alternatives (IV). Speciality products command highest order brand loyalty (II). Non durable products are consumed in one or few uses (I). Hence, A-III, B-IV, C-II, D-I.

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