________ is the value of the reputation of a firm in respect of the profits expected in future over and above the normal profits.
________ is the value of the reputation of a firm in respect of the profits expected in future over and above the normal profits.
Solution
Goodwill is the value of the reputation of a firm in respect of the profits expected in future over and above the normal profits.
Goodwill arises when a business has the ability to earn super profits (profits in excess of normal profits). This excess earning capacity is attributed to factors like established reputation, favorable location, skilled workforce, loyal customer base, brand name, efficient management, and other intangible advantages that the firm possesses.
Normal Profit = Capital Employed × Normal Rate of Return
Super Profit = Actual Average Profit - Normal Profit
When super profits exist, it indicates that the business has certain favorable conditions that allow it to earn more than what an average firm in the industry would earn. The capitalized value of these super profits represents goodwill.
Patent refers to the exclusive legal right to use, manufacture, or sell an invention for a specified period. Copyright refers to the exclusive legal right to reproduce, publish, or sell literary, musical, or artistic work. Capital represents the owner's investment in the business. None of these represent the excess earning capacity based on reputation.
Therefore, Option 1: Goodwill is correct.
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