Rahul did a course in Fashion Designing and went on to float his clothing line store three years ago. He had acquired expertise in wedding attires, hence his clothes predominantly dealt with wedding specific outfits. But to his surprise, the sales were not satisfactory. He hired a consultant, to do market research who reported him that local people do not visit his store on regular basis as wedding season does not last through out the year, however they loved his wedding collection. Which of the following should be the strategies of Rahul to increase his sales?

Strategy A. Exhibiting his dresses at a Wedding Expo.

Strategy B. Offering discounts on production of wedding cards.

Strategy C. Diversifying his clothing line to different occasions so as to be inclusive rather that exclusive.

Strategy D. Relocating his store.

Strategy E. Advertising extensively about Strategy C through various media.

The problem identifies that Rahul's store specializes in wedding attires, which customers love, but sales are poor because locals don't visit regularly since weddings are seasonal events.

The core issue is the seasonal nature of wedding attire limiting customer visits throughout the year, not the quality of products or their appeal.

Strategy A (Wedding Expo) would help reach wedding customers but doesn't solve the fundamental problem of seasonality. The store would still face low traffic during non-wedding periods.

Strategy B (Discounts on wedding cards) is unrelated to the clothing business and doesn't address customer traffic issues. This doesn't leverage Rahul's expertise in fashion designing.

Strategy C (Diversifying clothing line) directly addresses the root cause. By offering outfits for different occasions beyond weddings, the store becomes relevant year-round. This transforms the business from exclusive (wedding-only) to inclusive (multiple occasions), ensuring consistent customer visits.

Strategy D (Relocating) doesn't solve the problem since customers already love his collection. The issue isn't location accessibility but product range limitation.

Strategy E (Advertising the diversification) is essential to complement Strategy C. Without proper communication through various media, customers won't know about the expanded product line and will continue to perceive it as a wedding-only store.

Strategies C and E work synergistically: C solves the product offering problem by creating year-round relevance, while E ensures customers are aware of this change. Together, they convert occasional wedding shoppers into regular customers across all seasons.

The answer is Option 3: Strategies C and E.