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Manoj is a seller in a market where more can be sold only by lowering the price of the goods. Which of the following will be true about his revenue.

(A) Total revenue will increase at a constant rate.

(B) Average revenue will be more than his marginal revenue at all the levels of output sold.

(C) Marginal revenue curve will be downward sloping from left to the right.

(D) Marginal revenue can be zero at some level of output sold.

Choose the correct answer from the options given below:

Solution

✅ Correct Option: 4

Option 1 -> Incorrect. Total revenue does not increase at a constant rate in imperfect competition; it increases at a decreasing rate initially and may eventually decline.

Option 2 -> Incorrect. Statement (A) is false as TR doesn't increase at a constant rate in markets with downward sloping demand.

Option 3 -> Incorrect. Statement (A) is false, so this option cannot be correct.

Option 4 -> This correctly identifies statements (B), (C), and (D) as true while excluding the false statement (A).


Hence, Option 4: (B), (C) and (D) only -> In imperfect competition where price must be lowered to sell more: (B) AR > MR because when price is reduced to sell additional units, all previous units also sell at the lower price, making MR less than AR (price). (C) The MR curve slopes downward because each additional unit sold requires a further price reduction. (D) MR becomes zero at the output level where total revenue is maximized (unit elastic point on demand curve), and beyond this point MR becomes negative. Statement (A) is false because TR increases at a decreasing rate, not a constant rate. -> correct

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