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Increase in demand refers to :

Solution

Correct Option: 3

Increase in demand means a shift of the entire demand curve to the right, caused by factors other than own price (like rise in price of substitutes, rise in income, etc.). Option 1 is increase in quantity demanded (movement along the curve). Option 3 describes a rise in substitute price, which makes the given good relatively cheaper, shifting demand rightward -- this is an increase in demand.

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