The following sentences should form a coherent paragraph. Select the option which has the odd sentence that does not belong to the thematic unity of the paragraph.

Question

Option 1: With the assistance of artificial intelligence (AI) and algorithms, users' search activity on a commercial or search site is directed to brands on social media pages.

Option 2: This technique allows companies to reach their target audience across multiple different platforms.

Option 3: Businesses use a variety of social media platforms with broad audiences for brand promotion, marketing campaigns, and customer engagement.

Option 4: Brand promotion is only limited to one platform.

AfterBoards · Accepted Answer

The paragraph discusses how businesses utilize various social media platforms and AI to extend brand promotion and reach target audiences across multiple channels. Sentences 1, 2, and 3 describe this multi-platform strategy. Sentence 4, "Brand promotion is only limited to one platform," directly contradicts the theme established by the other sentences, which emphasize the use of diverse and multiple platforms for wider reach. Therefore, it is the odd sentence out.

IIM Bangalore (BBA-DBE) (VA) PYQs

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