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Identify the factor affecting value of goodwill highlighted in the following statement

"The monopoly condition or limited competition enables the concern to earn high profits which leads to higher value of goodwill."

Solution

✅ Correct Option: 2

Monopoly or limited competition is a feature of the market in which the firm operates, not of the type of business, its premises or its managers. Freedom from competition secures higher and steadier profits, raising goodwill, so the factor highlighted is market situation.

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