IIM-B (BBA-DBE) 2025 #1 (VA) PYQs

With the assistance of artificial intelligence (AI) and algorithms, users' search activity on a commercial or search site is directed to brands on social media pages.

This technique allows companies to reach their target audience across multiple different platforms.

Businesses use a variety of social media platforms with broad audiences for brand promotion, marketing campaigns, and customer engagement.

Brand promotion is only limited to one platform.